Founded in 1988 by Mr. Rakesh Malhotra, the SAR Group is a Delhi based group of companies which started with the marketing and distribution of DB UPS and Standard Batteries. SAR has also handled the distribution of Lubricants for some time.

1992- Direct Sales of Luminous Inverters.

1994- Luminous Inverter Channel Sales initiated.
            Luminous UPS Launched.

1997- Sar Softech Pvt. Ltd. is established.
            Sar Adventure Tourism & Holidays Pvt. Ltd. is established.

1998- Luminous Inverter Channel Sales Delhi NCR.

1999- Luminous Inverter Channel - North India.

2002- Luminous Inverter Channel - National Penetration initiated.
            Luminous LPG Geysers Launched.
            Tez Inverters Launched.

2003- Luminous Inverter National Reach through 100 plus distributors and 4000
          plus resellers and growing.
          Luminous Electric Storage Geysers Launched:February 2003.
          India's First Zero Pollution Inverter Launched - Luminous Bi2 Zero P:May 2003
          Luminous Tiranga Inverters Launched: July 2003
          Luminous Water Purifiers (UV and RO) Launched in Delhi & NCR.
          Luminous LPG Geysers  Launched: November 2003
          Luminous Emergency Light Launched:November 2003
         

2004- Tez LPG Geyser Launched: January 2004
           Luminous Eagle Picher Technology Tie-Up: Feb 2004
           Luminous Coolers Launched: March 2004
           Tez  Coolers Launched: March 2004
           Luminous EaglePicher Batteries Launched: April 2004
           Luminous iON Inverter Launched:August 2004
          

2005- Luminous  Minimax Inverter Launched: February 2005
            Luminous Crystal RO Water Purifier Launched: March 2005
            Luminous Home UPS Launched: May 2005
            Luminous Sinewave Inverters Launched: May 2005